Augusta Sportswear Forms Partnership with Russell Athletic

Augusta Sportswear forms a strategic partnership with Russell Athletic. 

AUGUSTA, Ga.-Augusta Sportswear forms a strategic partnership with Russell Athletic. Through the partnership, Augusta manufactures, markets, and sells Russell products.

“Augusta Sportswear is an ideal partner to bring Russell Athletic to the next generation of teams and athletes,” says Matt Murphy, vice president of Russell Athletic.

Russell holds a long history of outfitting professional athletes as well as developing team uniforms and performance wear for more than 115 years. With the agreement, Augusta says buyers now have the option of “more choices for teams, athletes, and fans.” The company plans to offer Russell athletic uniforms for basketball, baseball, softball, and football. In addition to uniforms, the partnership adds Russell’s workout apparel including fleece, tees, and other performance products to the Augusta inventory.

“Russell Athletic has a rich history in performance wear, much like Augusta Sportswear,” says Dave Elliott, CEO of Augusta Sportswear. “We are excited to partner with the Russell Athletic team keeping their iconic brand on the fields and courts where it belongs, furthering our mission to inspire a physically fit lifestyle.”

The news comes as the company continues to expand its offerings. In early 2018, Augusta announced it was combining its Holloway, High Five, and Augusta Sportswear brand catalogs into one website to offer customers a wider selection of products.

Augusta says it plans to debut Russell basketball uniforms and workout apparel Aug. 1, 2018, and roll out additional styles in the coming year.

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Mike Clark

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