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Wraps Maintenance 101

How to help your customer take care of his new wrap job.

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Customers spend a lot of money to have their vehicles wrapped. Helping them maintain the appearance and increase the longevity of the wrap can be done with a simple care and maintenance instruction sheet. 

  • The care and maintenance guideline should go beyond just recommendations of regular hand washing and the avoidance of abrasive chemicals and brushes. Additional information on power washing, waxing and when it’s best to bring it back in for a professional go-over, should also be covered.
  • Usually one of the first post-wrap questions I get is, “Can I take it through the car wash?” The short answer is “yes,” but they probably shouldn’t. Hand washing is a much better choice.
  • In addition to regular washings by the customer, I also recommend that the customer simply keeps an eye on their wrap-especially the first few days and weeks. Wrap maintenance starts with proper installation, but due to weather conditions or wrap installation obstacles on the vehicle there may be some bubbles or lifting that occurs within the first week or so.
  • This is the best time to catch these small problems-before they become big issues. If the customer does experience any issues, have them bring the vehicle by for a quick go-over. Add additional heat to any bubbles, removing them and following up with a good post-heat.
  • If graphics are lifting, be sure to trim them and apply an edge sealer. If they have already become dirty, take the time and effort to replace any failing sections. You want the customer to be happy long-term.
  •  Be sure customers are aware of warranties on the graphics, typically three years on cast vinyl graphics and one year on perforated window films. Reviewing these when the vehicle is initially wrapped will help ease confusion in years to come.  

For more on this topic from Charity Jackson, click HERE.

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Tony Kindelspire

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

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