Why is it important for an owner to set goals and direction for their business?

There are times when business is so fruitful that “all hands must be on deck.” This is good to a point, but never let things reach critical stress points. This is not good for the individuals, nor is it for the business as a whole. When things spiral out of control, then mistakes are made, interaction among co-workers can become testy, and in general it seems to take twice as long to accomplish projects than when times are tough. 

The responsibilities of an owner involve setting goals and direction, monitoring and controlling the results of those goals, and integrating the people around you into the systems you create. Make sure that you are able to do this with a clear head and proper sense of purpose.


Eric Priceman Victory

Eric Priceman

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at [email protected] or by phone at 773-637-7777 ext. 228.

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