We often focus on strategies behind how your business can provide promotional products for other businesses, but you can apply these ideas to your own shop and reap the same benefits.
Consider attending a local event such as a parade or race. Having your own business participate in a community event and handing out products that promote your business is an easy, cost-effective way to gain exposure. Think about it – you already have the equipment and materials to create promotional items for other businesses, so why not do it for your own? Simply setting up a booth and handing out free swag bags while talking to folks and creating relationships can go miles for your brand.
-Chelsea Borgmann, Coastal Business Supplies
