When analyzing winter sports and determining where best to cultivate business through networking and marketing, it makes sense to pursue those sports that are likely to generate the most profit. Some sports certainly sell more awards than others.
It’s obvious that all is driven by participation. In the regions where ice hockey is played-draw a line across the belly of the U.S., west to east; it’s all northern regions-you have the biggest participation and the most awards. Wrestling is huge across the country; however, basketball-through the end of March-is the top sport. So I might rank basketball first, wrestling second and ice hockey third.
—Marco Awards Group