What’s the difference between niche marketing and niche production?

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Niche production is completely different from niche marketing. For example, as decorators look to find their niche, they often examine the common decoration techniques such as embroidery or printing and then focus on a specific segment of clientele such as dog enthusiasts, the medical industry, team sports, etc. This is a clear indication of niche marketing as it blends a common technique with a specific target. Niche production is finding that special technique and focusing on it extensively.

Chenille is a great example of a niche production technique. It is extremely popular across many market segments, yet it is a production technique that is not part of the normal apparel decoration shop.

   —Hirsch Solutions Inc.

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Ed Levy

Ed Levy is an industry veteran and director of software technologies at Hirsch Solutions.

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