What trends are you seeing in terms of sublimation equipment?

We are seeing demand for a wider variety of printer sizes, but seeing that most decorators are not looking to get into a true wide-format system. Many want to graduate from a desktop system because they have reached a point where they have a higher volume of demand for their products, or want to get a stronger foothold in markets where larger products are in demand. The problem is that the expense of upgrading from a desktop system – which is easily set up and run in a home environment – to a wide-format system – which requires a commercial space and tens of thousands of dollars to start up – is often prohibitive.

That’s where the mid-format printers and presses come in. With a 25-inch printer, they can move up into a new production class while keeping their in-home business intact, so long as they have enough room for a press large enough for the products they want to create. An industrial space is not needed, but you can also easily move into a small, more affordable shop for production if desired.

-Jimmy Lamb, Sawgrass


Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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