We all know how to present our products, sell our reputation, provide referrals, and provide samples of our work. But what exactly makes great content for our target audience?
- Convenience. Whether it is your brick and mortar location or the secure shopping cart on your website, let people know the benefits that they will receive in terms of convenience when they choose your business over the competition. Cater to today’s mobile-friendly audience. If you can act from your cell phone, that means convenience.
- Relevance. If you have a niche, share your expertise in that niche and refer to how you’ve serviced that market successfully, for how long, and include testimonials from happy customers. What makes your business the best choice for your target audience?
- Attractiveness. As apparel decorators, the internet and image-driven sites like Instagram and Pinterest provide us a great opportunity to simply showcase our work and let the products sell themselves. Make sure your site uses sharp, attractive images from your branding and buttons to your products and portfolio.
- Emotion. Creative content that can generate an emotional response is wide open territory, and clearly going to be something for you to decide when it applies to your target audience. Examples could include how exciting and wonderful it was for the High School Varsity Team to have a victorious season wearing custom apparel from your shop, or even something as simple as a funny cat picture captioned to say, “Call us today, so my owner will let me use the computer for a while.” You know your target audience the best. Tap into things that will generate a whole-hearted response.
—Rags to Stitches