All fonts share basic common structures that we humans have accepted as recognizable. Here are three different styles of type and their applications:
- Headline fonts: These are more expressive due to symbolism, though they often have limited use. They give the reader a quick overview of the content and stimulate curiosity.
- Historic styles: These can also be expressive of many things, invoking a certain period in time or simply displaying elegance.
- Text fonts: Serif and sans serif fonts are designed for readability. Because they are so well-developed in terms of function, a single type style can be used successfully for many different applications. Ease is more important than style when using text fonts, but there are more than enough easy-to-read fonts that each have unique, though perhaps subtle personalities.