EducationQ&A

What are the benefits of boosting posts on Facebook or pinning Tweets on Twitter?

The benefit is actually getting your posts read. All of us on social media knew that it could not be free forever, and now the platforms have to figure out how to make you pay to play so to speak.

No matter how hard you worked to build your Facebook likes or Twitter following, today the only real way to get your posts in front of your potential customers is to spend a little money boosting or pinning. Fortunately, the cost is still very reasonable, and a well-crafted social media campaign can be effective for less than $25 a month. This just means that you must have a plan for whom you want to reach, how much you are willing to spend to reach those folks, and how you are going to track the success of that money spent quickly so you aren’t throwing money away.

   —Coastal Business Supplies

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of OurSuccessGroup.com. Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast (www.2regularguys.com) He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released smallbusinesssaturdayspodcast.com.

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