Writing a Business Plan for Your Unused Equipment: SMART goals

Here's the nitty gritty on how to get unused equipment up and running.

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You know that chunk of hardware that you “had to have” a short time ago. It was going to solve all of your problems, remember? Now, that piece of equipment is pushed to the side of the shop. Rather than letting another day go by of it collecting dust and taking up valuable space, today is the day we are going to work up a plan to breathe new life into that idea. It made a lot of sense once, and it can again. Here’s the nitty gritty on how to get it up and running.

Spend some quality time and write final operations or business plans for the neglected piece of equipment. I’m pointing to that D2 printer, polybagger, cylindrical press, embroidery sample machine, heat press, vinyl cutter, sublimation printer, etc. Come up with a detailed game plan. Include SMART goals to help define your objectives. Remember a SMART goal is Specific, Measurable, Achievable, Realistic, and Timely.

Review the plan with your team one last time. It should be detailed with at least the following details:

  • Staff members should have assignments with due dates
  • Training should be coordinated with regular duty coverage and positioned with dates and times on a calendar
  • You should have those SMART goals written out

Remember, a goal without a plan is a wish. Make it happen.

Read more about how to take advantage of unused equipment on here.

Marshall Atkinson

Marshall Atkinson is a graduate of Florida State University with a bachelor's of science in art and is now the owner of Atkinson Consulting LLC. He worked for T-Formation of Tallahassee Inc. for nearly 18 years as both art director and vice president of operations and was instrumental in the company's third-party certification through the Sustainable Green Printing Partnership - the first apparel company to receive such accreditation. Atkinson has participated on trade show and webinar industry panel discussions regarding sustainability and the Consumer Product Safety Information Act. Currently, he is also responsible for the education division of InkSoft. 

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