Tips

Turn Down the Volume of Your Fonts

Don't speak too loudly with your fonts

Be careful not to use too many different fonts in the same design. It looks amateurish and can actually wear on the eyes. Ideally, stick with one or two fonts per layout and instead of using different fonts for emphasis and creativity, use different manipulations of the same font. Shadows, slants, bold-face, and size can add a lot of interest without going over the top.

Ultimately, the goal of the decorated product is to deliver a message. Therefore, it’s of the utmost importance that text can be clearly read by the casual observer. This is a key point of the order-taking process – identifying and ranking the components of the design in terms of importance.

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Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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