Trending Design Aesthetics for the Promotional Products Market

With these looks, promotional products are hard to keep on the table...

Effective promotional products are typically those that have a function – think flash drives or luggage tags – but if these items don’t have the visual appeal that customers demand, the likelihood of someone picking them up in the first place is closer to none. Paying attention to design trends is essential for those producing a product that stands out and gets the word out. This year, there are a few new looks that are jumping out into the promotional products market including:

  • The use of bold and unconventional color choices – for example: converting a full-color photo to a duo-tone image using two bright complementary colors for a pop-art effect.
  • Color gradients – Instagram’s logo is a great example. You can take an easily recognized design element and fill it with a color gradient instead of a solid color to give it more interest. 
  • The combination of bold and hand-written type fonts. A bold type font can be used to create a photo-mask or a word-mark that can be layered with a lighter, serif font. 

-Rachel Tindal, LogoJET

Rachel Tindal LogoJET

Rachel Tindal


Rachel Tindal is the art director at LogoJET and has over 20 years of experience in the printing and graphics industry. Originally from Ontario, Canada, she has worked with small print shops and promotional product businesses ranging to large corporate marketing firms. She has specialized in creating artwork for direct-to-substrate printing technology since 2005.

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