Often when you network with other engraving shops, you get those why-didn’t-I-think-of-that moments. A business owner I visited in the past called those particular moments the willy fry moments. Willy fries were a fast food treat that combined fries and onion rings. As he said, “It was such a simple, yet ingenious idea that made so much sense.” It is these willy fry ideas that make attending trade shows and talking to other owners a huge reason for expanding your network. As the shop owner stated, “When you gather enough willy fry ideas, you’ve got something great.” I could not agree more.
By making friends in different cities, you can expand your network and resource base. Simply by visiting trade shows, you have a great chance to meet some interesting people – people who can help you and people who you can help.
-Richard Korbyl, Columbia Awards