Tips

The Basics of Marketing for Sandcarvers

Expand a sandcarving business with these marketing basics.

You can expand a new or established sandcarving business by following these basic rules:

  1. Tell your potential customer what you have to offer.
  2. Price your product appropriately.
  3. Provide excellent customer service.

Show them what you can do: Find places to display your finished products. Showing off your artwork will be far more effective than simply leaving brochures and business cards around town. Say you would like to produce wedding pieces, such as invitations carved into plates or curved, beveled picture frames and toasting flutes. You could approach retail proprietors who cater to the wedding market and ask if you can set up a small display area in their store. Offer something of value in return for the display space.

For example, negotiate to pay the proprietor a commission for every piece sold; you would display a sample piece along with your business cards and order form in the store.

Consign generic products to the store; the proprietor would then pay you a fixed amount for every piece sold.

Have a sales plan: Decide if you’d rather do the selling yourself or if you need the help of sales representatives.

-Billy Willis, Rayzist

Billy Willis

Billy Willis is Sales Manager for Rayzist Photomask, Inc. He has been employed with the company for the past 27 years. Billy has had the opportunity to travel around the world educating and providing photoresist technology to companies worldwide. Billy can be reached by phone at 800-729-9478, by email at [email protected] or online at www.rayzist.com.

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