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Summer Quick Tips: Trends, Inventory, and Marketing

Check out this quick tip with insights into trends and marketing for summer apparel. 

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Summertime is just around the corner, and there’s no better season to take advantage of. Summer makes for the perfect time to market your products-whether it be towards resort wear, fashion retail, novelty, or licensed apparel.

Style and Trends

During the summer, it’s best to stick to light, airy, and flowy garments which include everything from fine cotton jersey to cotton/poly blends. From basic racerback cuts to trendier styles like high-low hemlines and fringy looks, tank tops are always a popular fan favorite.

Maintaining Inventory

Now is a good time to review your inventories as well as your vendors/suppliers. Make sure your best-sellers are in-stock and replenished in a timely manner before the hot season hits. Questions to ask if your vendor is out of stock:

  • Do they accept placing back orders?
  • When is their next shipment?

Marketing for Summer

A great way to market your products for summer is identifying your end consumer. Questions to ask about your market:

  • Who are they?
  • What are their interests?
  • What colors and styles are they buying?

Following them on their social networks will not only give you good intel on their shopping behaviors but also help you make your next move in choosing new styles, designs, and targeting your customer.

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Ivy Mai

Ivy Mai is a merchandise marketing manager for Kavio!, a fashion blanks manufacturer and supplier. With responsibility for developing and coordinating online marketing strategies through industry media websites as well as brand management on their social media platforms, she has been with the company since 2011. Ivy can be reached at ivym@kavio.com. Kavio! can be found on various social media platforms including Facebook, Instagram, Twitter, and Pinterest. 

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