Summertime is just around the corner, and there’s no better season to take advantage of. Summer makes for the perfect time to market your products-whether it be towards resort wear, fashion retail, novelty, or licensed apparel.
Style and Trends
During the summer, it’s best to stick to light, airy, and flowy garments which include everything from fine cotton jersey to cotton/poly blends. From basic racerback cuts to trendier styles like high-low hemlines and fringy looks, tank tops are always a popular fan favorite.
Now is a good time to review your inventories as well as your vendors/suppliers. Make sure your best-sellers are in-stock and replenished in a timely manner before the hot season hits. Questions to ask if your vendor is out of stock:
- Do they accept placing back orders?
- When is their next shipment?
Marketing for Summer
A great way to market your products for summer is identifying your end consumer. Questions to ask about your market:
- Who are they?
- What are their interests?
- What colors and styles are they buying?
Following them on their social networks will not only give you good intel on their shopping behaviors but also help you make your next move in choosing new styles, designs, and targeting your customer.