When you first started by opening a brick and mortar store, it probably wasn’t as easy as opening the doors of your shop and taking wads of cash from the long line of customers waiting in line. You had a process, and if you were successful, you probably worked really hard at it.
Here’s the great news-to open an e-commerce store on a site such as Etsy, the process is really not that different than when you started out in your brick and mortar store. With Etsy, for instance, there are a lot of tools and resources to help you not only set up your store, but also to market and get the word out to potential customers about the wonderful products you have available. Just like with your brick and mortar store, the amount of effort you put into marketing will determine your success with your e-commerce site.
A couple of slight differences with e-commerce are that you need keywords to help your customers find you. Keywords are the words and phrases that internet users type into a search box or search engine, such as Google or Etsy, to find what websites or stores match what they are looking for. To find good keywords, put yourself into the minds of your customer and brainstorm keywords they might use to find your product. Remember, your customers may be coming into the search without information or experience that you as the creator of the products might have. Steer clear of industry terms that may not be familiar to your customers because they would never know to search for those terms.
A second difference is that instead of your customers coming into the brick and mortar store to gaze upon your wares and being able to pick up and touch the products, they will rely solely upon the pictures and the descriptions you post to fill all that in. Be creative and take the time to do it well. You should have a good selection of products at multiple price points for your customers to select from.
-Kevin Lumberg, Johnson Plastics Plus