Shops and Suspension Kits

Why your customers don't want to special order parts...

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As consumers become more influenced by home DIY television shows, they are also becoming more tech savvy. Many home improvement show fans are interested in renovating their homes into unrivalled interior design masterpieces and no longer shy away from materials and systems that have perceived complicated installation. 

As these consumers avoid large home improvement stores in search of specialized material and services, the question remains if small businesses are ready for this influx. 

Consumers are accustomed to instant gratification with the distribution channels that have been built over the years for the large retail chains. Special ordering parts and materials just doesn’t work for them. Many will see an installation on television or in a museum and decide that very weekend the installation will be repeated in their own home. 

For those awards retailers offering personalized products for the home, keeping an inventory of mounting kits for walk-in customers is a wonderful way to provide instant gratification and provide the customer with everything needed for their project. Standoff mounting kits work well for signage, artwork, and dedication walls, while wire suspension kits are well suited for museums, retail, and corporate installations. When products are pre-packaged by a manufacturer in a comprehensive kit, all the guesswork is taken out of the installation and the consumer will feel confident they have everything they need for their project. 

-Chris Howard, Gyford Standoff Systems

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Chris Howard

Chris Howard, MM has been working in Marketing and Product Development for 15 years in the fashion watch, handbag, and education industries. Formerly, he worked as the Marketing Coordinator at Gyford StandOff Systems. Howard holds a Masters of Management degree as well as certificates in Marketing and Visual Communication, combining his project management and continuous improvement knowledge with consumer decision-making models to create meaningful and timeless products and campaigns.

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