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Selling to Non-Traditional Academic Customers

Training and tutoring facilities are two facets of the academic market that often get forgotten about

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Training and tutoring facilities are places that people go to learn and should be recognized for their hard work and effort. I would offer them the full range of sublimation plaques, glass, acrylic, and slate.

Keep in mind that tutoring facilities, etc., do not usually have a set “graduation” date. They base awards off of achievement and hard work as it happens to encourage the student to keep trying and reassure them that their work is paying off. That being said, there is never a bad time to approach these organizations about your recognition products. Talk to them about how they currently incentivize student success and explain how you can help better their strategy.

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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