Come up with a solution for your customer in the most cohesive way possible and exude as much passion as you can for the products that you offer. This relays to the customer that you are confident in your offerings and tells them immediately that they came to the right place. This makes you look good and your customer feel good. A customer that feels good about you, your products, and services is more-often-than-not a returning customer.
-Eric Priceman, Victory