Sales Opportunity: Wood Products

Gerald Barta, Big Sky Woodcrafters, makes the case for wood products. 

Wood used to be the industry standard. As other substrates such as glass and acrylic were introduced, it did slow down in terms of popularity, but that’s when retailers got creative. For example, you can create a wood base with a glass plaque or an acrylic inlay. This creates more opportunity for the retailer. It makes the piece more desirable and adds dimension, and it  creates a higher perceived value to the customer.

-Gerald Barta, Big Sky Woodcrafters

Avatar of Matt Dixon

Matt Dixon

Matt Dixon is the Executive Editor and content manager of GRAPHICS PRO magazine. Before that he was served as editor of Sign & Digital Graphics and Sign Business Magazine.

View all articles by Matt Dixon  

Related Articles

Back to top button