Tips

Rethink Your Product Packaging

Clever packaging is often kept long after the product is removed and remains a reminder of your excellent service and delivery.

Too many businesses do not realize that packaging is marketing. No longer just a container for transporting the product to the customer, packaging should be considered a part of your overall advertising and branding strategy. Making a small investment in custom packaging will help you more effectively promote your business and services.

Packaging creates the first experience with your product. Establishing a positive impression at the opening of the package is critical to building a professional impression and overall experience.

Customers will think favorably as they receive and unveil product from packaging that has been branded and specially produced to promote your business.

Not only does brand packaging reinforce your business, but it creates future sales opportunities. Don’t forget that from your shop to your customer that package is handled by many others and each time it is, you are influencing another potential customer.

Examples can be anything from simple envelopes with your logo to decorated tubes and tins. Remember, clever packaging is often kept long after the product is removed and remains a reminder of your excellent service and delivery.

-JP Hunt, InkSoft

JP Hunt

JP Hunt

InkSoft

JP Hunt is one of the founders of InkSoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at [email protected]

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