Now that you are ready to show your wares to your customers, you need to line up some potential clients. This is where you need to develop a marketing and promotions campaign to let the world know you exist. Be prepared to promote yourself.
Start by creating business cards, which are simple, yet critical. Carry them with you everywhere you go and hand them out in huge volumes. Include as much contact information as possible. Many home-based businesses shy away from including a physical address in an effort to disguise their location. However, the lack of a physical address or the use of a PO Box is a clear indicator that the business is operating from a home location. Some businesses get a commercial box from places like the UPS Store, as it comes with a physical location and uses the term “suite” instead of “box.”
The second step is to always wear something embellished, preferably with your logo. Anyone can be a customer and you never know whom you are talking to.
The rest of your strategy for marketing your home-based business simply becomes a process of finding ways to put your name in front of people. Supply products for door prizes at a school carnival. Join the local Chamber of Commerce and participate in all events. Sponsor a local team of some sort (bowling, fishing, golf, cycling, etc.). Typically, this can be done for a low investment. There are many fun and creative ways to reach people.
-Jimmy Lamb, Sawgrass