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Photography + Sublimation: A smart combination

Take your business to the next level with photography and sublimation.

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Pairing sublimation with photography can be a smart combination for photographers, business owners, and sublimation experts.

Advancements in technology have allowed the sublimation industry to evolve in such a way that we can now press crystal clear, sharp images onto products. This is ideal for photography because the clarity and detail is so important.

Products such as ChromaLuxe panels, natural wood plaques, and acrylic panels are geared towards photography. These products can easily be displayed in a home and hung on walls. Photos pressed onto these durable substrates last much longer and do not require a frame like they would if printed on photo paper.

If you’re a photographer (professional or amateur), sublimation enables you to offer your clients more options when they are ordering a photo package. This can include any items from prints to hang on the wall, to compact mirrors, to phone covers. When searching for a photographer, many clients look for someone who offers options and customization-make sure that you can offer both.

If speed is a factor, sublimation blows any other method out of the water. You can take a photograph, send or upload it to your computer, print, and press it on a product of your choice in less than five minutes. For example, at Conde’s 2017 open house event, we set up a booth where our guests could dress up in silly accessories and stand in front of a green screen to have their photo taken. We downloaded an app called Green Screen Wizard and took photos with an iPhone (so simple!), sent them to our kiosk computer, printed, and pressed them on iPhone stands or aluminum ornaments right there in a matter of minutes. It was so simple, yet our guests absolutely loved it.

As someone who is not a photographer but owns or operates a sublimation business, partnering with a local photographer can take your business to the next level. These days, photographers are hired to photograph more than just weddings. People now like to get professional photos done for any and all events ranging from birthday parties, baby announcements, engagements, senior photos, and more. They not only want these photos taken, but also printed on a substrate they can hang on walls, stick on their laptops, and carry on their keys.

-David Gross, Condé Systems

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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