Tips
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Creating Effective Social Media Posts
You’ve made the decision to promote your company via social media. Now you have to determine what kind of posts…
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The 10 Worst Kept Secrets of Sales Success
Although product-knowledge training is important, it should not be the cornerstone of the training your sales team receives. Sadly, most…
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Five Tips for Quicker Heat Printing
There are several steps decorators can take to make sure facilities are running as efficiently as possible. First, I recommend…
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Stay Cool Under the Pressure of Competitive Pricing
First of all, there is absolutely nothing you can do to make price pressure go away. There will always be…
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Consider the Meaning Behind These 8 Colors When Crafting Designs
Psychology plays a huge role into how people (and customers) view and react to different colors. Every person may have…
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Don’t Be Tempted: Hold Steady on that Pricing
It’s always tempting to try to increase sales by lowering your prices, but in the excellent book, “How to Sell…
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The Correct Way to Photograph an LED Sign
What do LED signs, UFOs and the Loch Ness monster all have in common? All three are notoriously difficult-some say…
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Managing Fleet Graphic Accounts
Most businesses that use a fleet of vehicles in their daily operations understand the value of using wraps-full-body wraps or…
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Give Yourself Room to Improve, Not to Make Excuses
According to international business strategist Dan Waldschmidt, great people throughout history often fail, quite miserably, before finally reaching their goals.…
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The 12 Essential Terms for Automatic Press Calibration
Ink transfer is most often described as interface, variable, center pressure, pressure differential, and fluid pressure drop, but even so,…
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Generating Embroidery Price Quotes with Five Simple Questions
One approach to developing accurate price quotes for embroidery is standardizing and streamlining your questions. Simplify the questions as much…
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How to Explain Digitizing to Your Customers
Many customers don’t know what digitizing means. Help them understand that there’s a huge step between their hand-drawn sketch and…
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Using a Blade with Heat Transfers
Whether you’re using an integrated printer-cutter or separate devices, you can cut most heat transfer products with a 45-degree angle…
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How to Set Up an Embroidery Cap Frame
Cap frames are adjustable. Keep this in mind when preparing to stitch your cap order. You can tighten and loosen…
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Think Tank Thursday: Getting Your Sales Mojo Back
One main reason why companies do not capitalize on their potential revenue is because their salespeople do not have the…
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The Best Ways to Promote Your Business Using Social Media
With social media on the rise with no sign of stopping, it’s important for every business, no matter how small,…
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