Branding is an important part of presenting your business, so you’ve likely taken the steps to ensure your presentation is as professional as possible. Your business cards are sharp, memorable and effective. Your logo represents your business well. Your letterhead, invoices and other forms of communication are identified by your brand and your image.
Those same branding efforts are just as important online. If you’re serious about marketing on the internet, you have several online properties-a website, several social media profiles, business listings and perhaps a blog.
All of those properties should be branded and designed to represent your business effectively. If your Twitter profile picture is the default “egg,” your Facebook profile picture is a cat and your logo is nowhere to be found online with the exception of your website, people will not take you seriously.
Consider designing a header image for your online presence that can be sized accordingly and used across all platforms for a uniform look. Your profile picture should remain consistent as well. Your logo may look fine; however, your actual head shot can be more effective as it tells users you are indeed a real person.
-Kelly “Rags” Ragland, Rags to Stitches Productions