No Business Like Show Business: 4 strategies to get the most out of trade shows

Trade shows can either be very successful for your business, or a big failure.

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It’s important to make sure you’re prepared for any opportunities that may arise when walking a trade show. Consider these strategies to ensure that you get the most out of your trade show experience:      

  1. Always plan ahead. Make appointments to keep the day running smooth and make every minute count with a productive schedule.
  2. Set goals for every trade show. Whether it is to set up five meetings during the trade show or receive 100 leads, it’s important to plan this ahead of time so you’re prepared with any collateral you may need and you will be able to judge how successful each show is based on how well you hit your goals.
  3. Check and double check. If you have ever been to a trade show before, you’re well aware how easy it is to get stressed out and overwhelmed with things to do. Simply taking an extra five minutes to make sure you have all materials needed for the show can prove to be very beneficial for your state of mind.
  4. Check in. Trade shows provide an excellent opportunity to meet many new people that you couldn’t meet by traditional means. After collecting their information, send a brief email or phone call about a week after the show to remain fresh in their mind and to show your appreciation for taking the time out to meet with you.

Trade shows can either be very successful for your business, or a big failure. It’s important to keep these tips in mind to make sure you have many successful shows.

-Dana DiBerardino, Penn Emblem Company

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Dana DiBerardino

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