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Marketing Embroidered Children’s Apparel

If you're interested in creating embroidered clothing for children, your first step is finding your market.

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If you’re interested in creating embroidered clothing for children, your first step is finding your market. If you already have a brick and mortar store with a loyal customer base, do some basic research and ask around about mommy and me groups or other parent and child related activities that you can attend. In addition to getting information from your customers, consider your own family. If you have kids of your own, make sure they’re always outfitted in the latest and cutest work that you’ve created, and make sure you have business cards to hand out when people ask about the shirt your child is wearing.

For selling embroidered children’s apparel online, start investigating sites like Etsy. If you have the time and resources, creating your own website is a viable option as well. Social media can also be fertile ground for sales for both online and local customers, as long as you find individuals that fit your target market, and you make a point of actively engaging them online. 

One thing to remember when selling children’s apparel is that there are specific rules for children’s clothing mandated by the Consumer Product Safety Improvement Act (CPSIA). In general, these rules aren’t as stringent for embroidery as for some other decoration methods, but there may be labeling stipulations or other requirements.

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Kristine Shreve

Kristine is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a woman business owner. She blogs on her webiste, as well as readingandranting.com and whenimthin.com. On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020.

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