The best way for retailers to sell, whether on Main Street or the internet, is to advertise customization and personalization. The selling point is to be able to provide a quality personalization that is not readily available elsewhere, and wood products provide a wide range of marketability; products can be marked and personalized quick and easy, or they can be delicately detailed for high-quality photos and logos.
Although there will always be a place on the wall for the traditional award plaque, today’s innovators are using wood, in all of its available colors, densities, and finishes, for much more. Unique treasures like cigar cases, commemorative baseball bats, mobile device accessories, and ornate game sets lend weight and an off-the-wall charm in a fresh way.
With a piece of wood and a high-tech laser engraver or printer, imaginative projects come to life to provide valuable, honorable, and fun personalized gifts and awards for any occasion.
-Barry Stewart, Colorado Heirloom Inc.