Local School Markets: Products to offer high schools

Discover the in-demand sublimation products to offer the high school market.

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There is a seemingly endless list of products you can personalize to sell to schools. Here is a quick look at some products that are in demand within the high school market:

  • Athletics: Sports are serious business in high school, and there is vast opportunity to make money here. Products that appeal to teams include bag tags, license frames, ID tags, basketball goals, car flags, etc., and can be given out at the beginning of the season to help boost team morale. An athletic department can also purchase sublimated products as recognition awards for athletes, and gifts for coaches and other employees. Booster clubs and parent groups are also prime targets for personalized products. All booster clubs raise funds, and you can offer a fundraiser with no risk to the club, as products are made to order. License plates and frames, car flags, coffee mugs, key chains, and picture frames are great items that parents can purchase to show their support of the program and raise money for the athletes.
  • Academics: Cater to interest groups, like the math team or chess club, the school paper, magazine or yearbook, quiz teams, broadcasting clubs, and career-related clubs such as a college club or FBLA (Future Business Leaders of America). Academic groups can use many products in much the same way as athletic groups: to promote unity, membership recognition, and to give awards and special recognition to students, parents and faculty.
  • School stores: These stores usually offer spirit items with the school logo and team affiliations/colors. They are usually faced with the dilemma of having to place a large minimum order on most products, so often their stock and selection is limited. Your ability to produce orders in small quantities will allow them to offer new products with minimal risk. You can even offer school stores the option of placing a catalog or brochure and product samples in the store, and having them take orders for you. This option will leave them with no risk and allow you to sell your products to the entire school.

-Robin Kavanagh, Sawgrass Ink


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