Let Prospects Find Their Way to You

Not all marketing tactics need to be aggressive. Here's what you can do...

Let your prospects beat a path to your door. Always put your contact information on every product you sell, i.e. sublimating your contact information on the back of name badges or at the bottom of shirts. I suggest placing Rowmark MATES stickers, or an equivalent product, on the bottom of mugs.

-David Gross, Condé

Want to learn more? Kevin Lumberg of Johnson Plastics Plus responds to: How can I brand a product inconspicuously?

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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