Learn to Create New Opportunities Out of National Trends

Ignoring signs around us might very well be a recipe for future disaster...

Since 2008, many corporations downsized and learned to run leaner. That was the trend then, and it held for a few years, but now the largest American companies are adding jobs at a record pace. When companies lay off workers, they are temporarily out of the recognition pool – someone that isn’t working is not apt to be recognized. This has an adverse effect on our industry.

Now, with companies hiring again, there are more recognition opportunities. We can use this trend to stimulate our revenues lost by the shrinking sports participation market. It tells us that we need to pursue more opportunities in the corporate awards market.

Studying the fantasy sports market is a wise choice as well. Despite what we may or may not feel about its ultimate impact on society, it appears to have legs. For the purposes of full disclosure, I am a fantasy football participant. I play in a couple of leagues with friends and enjoy it. I am not totally consumed with it, but I understand its allure. I think that now and in the future, it presents opportunities for the recognition industry in ways we probably cannot imagine. If I am right, this is an example of how trend shifting affects us.

I could cite more examples of past and future trends that have affected and will affect the awards industry, but the intention here is to build awareness of the importance of trend shifting. 

Nothing remains the same forever. We have a tendency to remain within the comforts of what we know best, but from time to time, we need to stray into the unknown and see what it brings us. Ignoring signs around us might very well be a recipe for future disaster.

-Eric Priceman, Victory

Eric Priceman Victory

Eric Priceman

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at [email protected] or by phone at 773-637-7777 ext. 228.

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