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Knowing Your Market is Critical, But…

There's just one caveat when it comes to mastering your marketplace: failure.

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Knowing your market is critical, yet it takes time, experience, and focus, especially when you are new to the business or to a marketplace. I have added product lines and purchased inventory for products that just never really developed much of a demand in my marketplace. We all have an inventory of products that sit on the shelves with little demand for them. It’s part of gaining market experience. 

-Bob Hagel, Eagle’s Mark

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