Tips

Illustrate and Illuminate Your Product Offerings

Paint a picture of what your customers can get from you

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The more samples and lifestyle photos you can show your customers, the better. People don’t always think of all the possibilities when faced with a blank item on a shelf.

It helps to show them what can be done to make it personal and then take that one step further and show them how to use those special personalized items in creative ways to dress up their home, office, or anywhere else.

Keeping samples and photos in the store is one way, as well as updating your social media pages with these new ideas. Taking the time to cruise the social media accounts of vendors gives retailers ideas they may not have thought to show their customers.

Keep reading for the most popular design trends for home décor products.

Stephanie Barrett Salisbury

Stephanie Barrett

Stephanie Barrett is the production manager for Salisbury, a family-owned company that produces hand-crafted metal heirloom products. Stephanie was hired in 2006 as a customer service rep, moved into a sales and marketing assistant role in 2012, and took over her current role in August 2020.

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