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How to Choose Products for Sublimation

Get started in sublimation the right way with these basic steps. 

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For those just getting into small-format sublimation printing, there is a wide selection of blank promotional products to choose from. To help narrow down what kind of products you should start with, focus on a specific market. Quite often, the most successful businesses focus on niches like new mothers/newborns, pet products, drinkware, small wedding favors, photography, youth apparel, and adult apparel.

Once you’ve decided on a market, determine what the largest item it is that you would like to sell, and make sure to invest in a quality heat press and printer. After you have your market determined and high-quality equipment, don’t forget to spend some time focusing on the digital side of your business. As you might already be aware, a large part of the consumer population does most, if not all, of their shopping from their computer or mobile device, so it’s important to make sure you have an online presence. 

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Mike Clark

Mike Clark is the editor-at-large for GRAPHICS PRO. Contact him at mclark@nbm.com.

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