Given the changes in technology, what makes rotary engraving stand out from its competition?

According to Marc Malkin on Roland DGA, there is still a value to rotary engraving that can't be touched.

Rotary engraving has a look and feel that lasers don’t. Since lasers burn off the top layer of the substrate, there is need for an exhaust system… You don’t get the variable depth you can with a rotary engraver.

-Marc Malkin, Roland DGA

Marc Malkin

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