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The Effectiveness of Promotional Products

What makes a promotional product more effective?

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An important lesson to learn with promotional products is that not all products produce the same kind of impressions. I learned it first-hand with a client who purchased trucker-style caps with single color block lettering proclaiming the name of his business. He boasted that he only paid $1.00 each and gave out 500 per year. Being that I was his customer before he was mine, I had received one of those horrible caps, which I promptly discarded. He wrongly assumed that I, and anyone else who received one, would wear it, leading to tons of advertising.

It took a lot of convincing, but I finally got him to understand that if no one was wearing the cap that he was wasting his $500 on an investment that didn’t pay off. With a great deal of additional effort, I got him to invest in a better cap, with a full-color logo that would appeal to his client base. They proved to be so popular that people wanted to buy them.

What makes a promotional product effective is if it’s usable for a long period of time and the business’s logo is in a prominent location on the item.

jimmylambsawgrass

Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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