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Capitalize on Mobile Device Photography

Mobile devices make offering online photo gifts a snap.

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For many people today, their phone is also their camera. Today’s mobile devices have the capability to take photos of high-enough quality to decorate a wide range of products for gifts and mementos. Thanks to technology, it’s not hard to add photo gifts to your existing website or even create a photo gift web store.

Software is available that allows anyone to upload a photo directly from a computer, tablet, or phone to a website. Using an online designer, you can crop or edit the photo, recolor it, turn it to black and white, or reduce the number of colors. From there, you can add text such as a name or date, clip art, and different frames.

It’s a unique way to provide customers with the ability to create designs that incorporate their own photos and pair them with a specific item for the ultimate in personalization. From cell phone cases introducing a newborn to wedding coasters featuring the happy couple, the possibility for custom gifts is endless.

And with processes like sublimation, individual/short runs are easily doable and cost-effective. Add to this that image resolution isn’t typically an issue because the photos being uploaded are originals, and they’re usually going on smaller image areas.

It’s a year-round market of family milestones and events and as well an opportunity for adding on sales to core products. Sublimation suppliers are a great source of ideas on what types of gifts are trending, as well as product descriptions and photography.

Providing templates so customers can position their photo on an item and see what it will look like and give it context is a good sales and production tool.

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JP Hunt

JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at jphunt@inksoft.com or visit the Inksoft website at www.inksoft.com.

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