The benefit of boosting social media posts is that you actually get your posts read. All of us on social media knew that it could not be free forever, and now the platforms have to figure out how to make you pay to play, so to speak.
No matter how hard you worked to build your Facebook likes or Twitter following, today the only real way to get your posts in front of your potential customers is to spend a little money boosting or pinning. Fortunately, the cost is still reasonable, and a well-crafted social media campaign can be effective for less than $25 a month. This just means that you must have a plan for whom you want to reach, how much you are willing to spend to reach those folks, and how you are going to track the success of that money spent quickly so you aren’t throwing money away.
-Aaron Montgomery, 2 Regular Guys, MontCo Consulting