Tips

Beware of Online Colors

The rules of color use shift in the online digital format.

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The rules of color use shift when in the online digital format. Always be sure and look to web color guidelines for assistance in online design. Bright colors tend to hurt viewer’s eyes, so ease away from using text in bright blue, red, yellow and lime green. Vary the tones and shades (the relative lightness or darkness of a color) to create inviting online colors.

Contrast is important in color use, but it is important not to overdo it. Avoid high contrasting harsh color combinations. Colors that may work on your product won’t necessarily work well for your website. This doesn’t mean, however, that you need to change the design of your creations when placing images online.

Photos and screen shots of products should be designed as you have created them. It’s the surrounding colors, buttons and color of the text on your web page that must not distract from keeping the focus the goal at hand-promoting your company and the services or products that you have available for consumers.

-Jennifer Foy, Unisub

Jennifer Foy

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com.

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