If you are having a problem selling a particular product or service, ask yourself the following:
- What market do I enjoy?
- Do I have an advantage in a particular market?
- Do I have knowledge of or know someone in a particular market?
Working in a market segment that you know and enjoy benefits you in a variety of ways. Your enthusiasm encourages others to get excited about your products and services. And, you feel a greater sense of satisfaction when you reach and exceed your business goals. This is an important point to note because personalization is an industry that offers you the freedom to tailor your niche relatively easily.