Back-To-School Tips for the Digital Decorator

Advice to make your business the go-to for personalized back-to-school products.

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It’s that’s time again, digital decorators! August is when all the kids are heading back to school and need personalized products to get this year started. No age group loves having their name on a backpack or notebook more than school-aged kids. Custom items are not only ideal for students, but teachers as well.

Making these products is simple-marketing them is where the work comes in. Unless you are the go-to sublimation expert in your city, you will most likely have to actively try to bring customers your way. One way to do this is to go to events in the community and actually advertise your back-to-school products. If you can make a few parents excited about your products they will tell their friends. Make sure you have social media pages for your business so you can tell them to friend or follow you, this allows them to easily share your posts and tag their friends in the comments. Parents are busy-the more accessible you are the better!

Students don’t just need new supplies and accessories in August, they need them all throughout the year. Between all of the different sports, clubs, and extracurricular activities, a school could be a major client to have on your list. During the whole year, you can be marketing your products towards that younger demographic.

Try to set up a meeting with some of the coaches at a school and show them some product samples. A partnership with a school could take your business to the next level and open up a whole new world for you.

Take advantage of this opportunity to make your business the go-to for back-to-school accessories.

-David Gross, Condé Systems

David Gross

David Gross

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted his work to advancing sublimation technology.

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