An Argument Against Finding Your Niche

Which side are you on?

Although many articles have been written about finding your niche market, I feel that it is good to offer a variety of products and services to customers. Not only is it beneficial to the customer, but also can yield more revenue and keeps you challenged.

-Liesl Dexheimer, Classic Engraving

Some experts support this argument, like Dan Messerschmidt and Scott Sletten of JDS Industries: Industry Insights: The Most Successful Retailers. However, some present thoughts on the opposite view, like Bob Hagel of Eagle’s Mark: To Diversify, or Not to Diversify?

Liesl Dexheimer

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