Advice for Expanding Your HTV Business into Sublimation and HTP

Not sure where to start? Here's one approach...

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Adding other services such as sublimation and heat transfer paper application to your business is simple. Let your regular customers know first that you now have a sublimation printer or HTP for full-color printing, then pitch different order ideas to them to see if they’d be willing to let you test out orders for them at a discount, so you can begin marketing your new services to clients outside of your regular customer base. 

Another great way to introduce these services is by experimenting with mixed media and producing items that use both sublimation and HTV or HTP and HTV. This may also provide a unique opportunity for upselling and increasing your customer satisfaction.

-Chelsea Borgmann, Coastal Business Supplies

Chelsea Borgmann

Chelsea Borgmann

Chelsea Borgmann is a marketing guru who's previously held positions at Shirt Kong, Coastal Business Supplies, and Imaging Supplies Warehouse. She has 5+ years of experience working in the digital marketing and social media fields. Borgmann has a bachelor’s degree in journalism with an emphasis in magazine writing and multi-cultural studies from Mizzou.

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