Tips

Advertising Absolutes: Making an appearance

Digital marketing is effective, but...

Digital marketing is effective, but nothing beats the face-to-face contact with your largest, most profitable accounts. Out of sight, out of mind is generally true.

Attend events where your type of product is used. Often you can pick up leads that you can call on later.

-Stephen Capper, A-1 Awards

Bonus read: ‘Your Ad Here: 3 forms of advertising

Steve Photos 2 1 e1586960948503

Stephen L. Capper

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

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