A Case for Diversification: Sublimating Plaques

You're not only selling plaques and awards, but you're also selling memories.

This article is from our older website archives. Some content may not be formatted or attributed properly. Please Contact Us if you feel it needs to be corrected. Thank you.

As an awards and engraving type business, you need to look at other things your customers may be wanting. Personalization is a big part of that-being able to not only give your customers a nice product, but a product that speaks to them. You’re not only selling plaques and awards, but you’re also selling memories. This creates a much greater value to your customer.

For example, say you’re selling a plaque for $10. You can add a name to that plaque and sell it for an extra $2.50. Now try adding a full-color picture like a team photo. Now you’re not only selling that plaque for $10, you can sell it for $20. It’s the same kind of work you were doing before, but it’s more about diversivying and having sublimation in your arsenal, so to speak.

-Aaron Montgomery, Coastal Business Supplies

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

Related Articles

Back to top button