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A Case for Diversification: Sublimating Plaques

You're not only selling plaques and awards, but you're also selling memories.

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As an awards and engraving type business, you need to look at other things your customers may be wanting. Personalization is a big part of that-being able to not only give your customers a nice product, but a product that speaks to them. You’re not only selling plaques and awards, but you’re also selling memories. This creates a much greater value to your customer.

For example, say you’re selling a plaque for $10. You can add a name to that plaque and sell it for an extra $2.50. Now try adding a full-color picture like a team photo. Now you’re not only selling that plaque for $10, you can sell it for $20. It’s the same kind of work you were doing before, but it’s more about diversivying and having sublimation in your arsenal, so to speak.

-Aaron Montgomery, Coastal Business Supplies

Aaron Montgomery

Aaron Montgomery is the co-founder of OurSuccessGroup.com. Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast (www.2regularguys.com) He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released smallbusinesssaturdayspodcast.com.

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