Tips

8 Ways to Keep Sales Strong During the Holiday Season

Tips and tricks to prepare for the holidays

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Start early to take advantage of the Christmas rush and keep your business strong during the season. Consider these tips to prepare for the holidays:

  1. Determine a marketing strategy. How will you promote your brand during the holiday season?
  2. Book party and event locations if you plan on getting employees together for a celebration.
  3. Plan Christmas gifts for suppliers to say, “Thank you.” Coasters and keychains make great gifts.
  4. Create a sense of urgency on your landing pages. Include shipping offers such as free shipping.
  5. Make your customers feel extra special. Offer a small gift (ornament, keychain, etc.) to say thank you to those who support you.
  6. Give your clients and suppliers plenty of notice of seasonal opening hours.
  7. Change your usual out-of-office greeting to something more festive wishing your clients, suppliers, and prospects a great holiday.
  8. Decorate your physical shop location and your e-commerce site with festive décor to get your customers in the holiday spirit.
Peggy Waters Universal Woods

Peggy Waters

Glantz Sign Supplies

Peggy Waters is a marketing professional with over 20 years of experience, eight of which are in dye-sublimation. Currently, she's the senior marketing manager for Glantz Sign Supplies. Before joining Glantz, she was the senior communications manager for Universal Woods for almost nine years.

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