Stop selling embroidered apparel by saying, “Buy my stuff, it is great.” Instead, start talking about any of the eight benefits that wearing embroidered and branded apparel provides.
FIRST IMPRESSIONS COUNT
The most obvious benefit to embroidered apparel is the ability to present a professional image and reinforce a company’s name and brand. By outfitting a company’s employees in branded apparel, your customers can immediately establish a professional impression that attracts and helps retain customers.
When your customers’ employees get dressed for work, it is likely that they will be seen by more than their fellow employees. Everyone wearing logoed apparel becomes a human billboard, promoting the business throughout the entire day, which benefits your customers’ business.
INSTANT TEAM BUILDING
There is an element of magic that comes with company and team apparel. The moment you pass out team shirts, the group mentally becomes a unit. Their mindset shifts from “them” to “us” at an unconscious level, generating the basis for team building and bonding.
Providing work apparel saves money for employees. Embroidered apparel is a company benefit, simplifying employees’ work day and reducing their spending for work clothing.
AVOID AWKWARD CONVERSATIONS
By providing the work apparel and a basic dress code of how it is to be worn, your customers can simplify and standardize what people wear to work, eliminating awkward conversations about not being dressed appropriately.
LEVEL THE FIELD
Your customer can remove the “keeping up with the Joneses” scenario, which reduces one source of tension between employees of different means and personal styles. Their employees can rock out their “goth” look or wear their favorite Budweiser or political slogan shirt on their own time.
CONSISTENCY & COORDINATION
Work with your customers to build a selection of embroidered apparel over time. People do like a variety in what they wear, even within branded workwear, no matter if they are landscapers in T-shirts or office workers in dress shirts. Recommend shirt colors that will coordinate with their company colors and with previously ordered shirts.
IMPROVE CUSTOMER INTERACTIONS
When your customers’ employees are easily identified in a store or on a job site, their customers instantly know to whom they can direct their questions so that they can complete their purchase or place their order.
Ultimately, you are helping your customers help themselves. When they and their employees wear logoed apparel, they look like they know what they are doing. When they and their entire team looks competent and acts like a cohesive unit, it is easier to beat out the competition.
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