7 Strategies to Grow Your Customer Base

If you’ve just begun to offer laser engraving services and aren’t sure how to attract customers, consider these seven marketing strategies to build a customer base:

1. Determine your signature sample which you can mass produce and send to prospects. Your signature sample also illustrates the great engraving detail and spot-on cutting capabilities of your engraving equipment.
2. Send letters of introduction, special offers and samples to applicable decision makers within companies in your target market(s).
3. Take stock of everyone you know-it’s likely you already have a great contact who could use your service.
4. Join relevant networking groups or trade associations.
5. Trade shows are an excellent way to present your service to customers. Since laser systems are so versatile, you could experiment with different audiences and products.
6. By creating a website that is optimized for searches for your product offerings, you can quickly build your business by offering both predesigned products and custom engraving services.
7. Develop a flyer that shows off what you can do, and design a business card for your company.

Amy Dallman, Epilog Laser