Think Tank Thursday: Thinking Outside the (Pizza) Box

Sometimes you do have to change horses midstream to achieve success.

Any successful businessperson has made mistakes. That simply comes with the territory of operating a business. But the success comes in when you learn from those mistakes and correct yourself if things aren’t going the way you want them to.

Helping you get the most out of your professional and personal life is the impetus behind “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” a non-fiction self-help book written by authors and real estate entrepreneurs Gary Keller and Jay Papasan.

The book and its accompanying website,, contain many nuggets of information and advice that you’ll want to take away and use in your own life. In this blog entry, they show an example of things going wrong that were then used as a springboard to success.

“The Pizza Dreamer

Do you remember Domino’s Pizza of the 1990s? It wasn’t that good. Do you remember Domino’s in the 2000s? It might have tasted worse. By 2009, the company’s pizza had plummeted in the minds of consumers. While their competitors were championing slogans like “fresh ingredients, better pizza,” Domino’s was stuck with the stigma “it comes in cardboard and tastes like it, too”.

No one likes facing criticism. And when you’re already a pretty successful company, it’s easy to adopt a “see no evil, hear no evil” philosophy. But sometimes acknowledging weaknesses and instilling change is necessary in order to accomplish something better. While McDonald’s responded to criticism that they were incredibly unhealthy by simply placing a salad on their menu, Domino’s took an entirely different approach.

Instead of just adding a better product, they went back to the drawing board. With eventual Under CEO Patrick Doyle, at the helm of the ship, the company slapped negative comments, Tweets, and reviews of their pizza on the walls of their test kitchen and worked tirelessly to build a pizza that their customers would actually be happy to receive.

Eventually, they landed on a recipe, and from there, they launched an apology tour. Instead of shying away from criticism, the campaign was aimed at showing their customers that they embraced it. The result was pretty substantial. Not only had they won back a number of consumers who wrote them off, it propelled them to becoming the top-ranked pizza chain in the nation. As an added bonus, their company’s stock went on to outperform Google, Apple, Netflix, and even Amazon for most of the decade.

They’re so proud of what they have accomplished that now, instead of hiding from Twitter, they’re busy collecting orders from it. (Yeah, you can order their pizza through Twitter.)

The lesson?

Don’t shy away from criticism, because someone’s opinion could open doors to improvement or change. Even when we’re our most successful, we can still find new ways to grow. The truth is that there’s no level of success that excuses you from receiving criticism-or lessen its potential value to you and your business. And even if you’re stuck, don’t be afraid to think outside of the box and go back to the drawing board!”

You can read more such inspiring stories on The 1 Thing‘s blog by clicking here.

-Source: Gary Keller is the founder and chairman of the board for Keller Williams Realty, the world’s largest real estate franchise by agent count. Jay Papasan co-authored the bestselling Millionaire Real Estate series with Gary Keller, as well The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.” He is a former editor at Harper Collins Publishers.

tony kindelspire oct21

Tony Kindelspire

Tony Kindelspire is the former digital content editor of Sign & Digital Graphics & WRAPS magazines.

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